I've always said that I think a well designed building can be ruined by bad craftsmanship. I've also thought about Architecture as a craft and that craftsmanship doesn't have to involve a hammer. The craft of architecture becomes the craft of construction.
The AIA has brought together a very talented group of craftsman for the video "The Culture of Craft" (the video itself is a nice bit of craft as well - which was created by studio216). Together Bob Hull, Tom Kundig, Annie Han, Prentis Hale and Roy McMakin have a wonderful conversation and ask some interesting questions about what craft is and how we as architects can get lost in craft.