Plumen is a new fluorescent bulb that is worthy of display on it's own. It's amazing to think that as long as this energy-saving device has been around, the only choice we've had is the ugly "curli-cue". This product challenges the notion that you must sacrifice style for socially-concious elements. When something is this beautiful and saves energy, you can see that the value is immeasureable. From plumen.com, the name comes from a birds "plume" which is nature's way to attact attention. I can say that I was immediately smitten.